Preview the DAKS Campain Imagery for AW24, 'In New Light'. DAKS has created a second instalment of its elevated capsule collection for AW24. The capsule explores iterations of the Geo-Check, utilising elevated styles and fabrics to sit at the pinnacle of DAKS’ collections. The capsule features ten key outfits for menswear and womenswear for Spring Summer ‘24 and Autumn Winter ’24. For Autumn Winter, the collection builds on the depiction of the 'cool’ attitudes of British film and music icons from the late 70s and early 80s, a concept that was first introduced for SS24.